Take Back the Beep – purposeful inefficiency is unforgivable

Open letter to AT&T

Please add a clear and obviously explained option, for both callers and AT&T customers, to permanently disable the carrier-provided messages for voice mail.

A suggestion for your business model: realize that in today’s age of excessively fast information, your customers actually do care about the details – and if they don’t now, some blogger will remind them of it soon.

Comments like this (from the David Pogue NYT article):

And yes, several attendees (cell executives) admitted to me, point-blank, that the voicemail instructions exist primarily to make you use up airtime, thereby maximizing ARPU.

will alienate your company from larger and larger segments of your customers in the coming years. And it’s not just the cost issue, it’s the efficiency issue. Your fellow industry leaders have admitted that they’re PURPOSEFULLY wasting our time. While I can understand that your purpose is to make a profit, it’s just insulting to be doing it by explicitly being inefficient.

Thanks for your time,
- Shane

What do you think?