Mother – Mother USA, that is – is now offering a service to tell you when your favorite songs are coming on the radio. I suppose this isn’t breaking news, since the company that does it is ‘patent pending’ and has a number of clients. But it was still an interesting real world “Duh!” moment about how technology changes our world.
Basically, you subscribe and set alerts on your favorite songs, so that right before W-insert-client-station-logo-here -FM plays one of your songs, you get a text message.
Personally, I’d be happy to sign up if they paid me, since the real win is for their listener stats and advertising revenue. But slap an enterprise-level filtering mechanisim on it (don’t text me at night, or when my phone’s on mute) and it’s an excellent example of just-in-time information delivered where the user wants.
See: http://mike411.motherfm.com/ (and various other branded URLs)

